Topic: Starting Your Website part 2
This week John and Lisa continue the discussion of starting your own website.
Here are some of the topics discussed:
Colors - Colors on your site should be subdued and muted. Look at Lisa’s site: lachri.com (she does push the envelope just a little)
Fonts - Some of the fonts that I like right now are: Trebuchet, Merriweather, Amaranth, Promixa Nova.
Read the documentation from Apple on their new font: https://developer.apple.com/fonts/
What is a plugin?
A plugin is a small feature set program that performs a specific function on your site. For example, you may have a plugin for a form, and a different plugin for a gallery display of your images.
Be sure and test each each plugin and give it about a week before adding another.
How many fonts should you use and will too many create a performance hit?
Try and keep the number to somewhere around 10. Keep a log of the plugins and what each is doing on your site.
Is mobile important?
Google has announced that they will factor in a sites mobile experience when they consider search rank.
About half of your visitors are using mobile to visit your site, so we want to create a good experience for them as well.
Links mentioned in the show:
keyword research tools:
https://websiteadvantage.com.au/Google-SERP-Emulator
http://www.longtailpro.com/
https://www.semrush.com/
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