091 Misplaced Marketing

Show Notes

Sharpened Artist: Colored Pencil Podcast

Release Date: February 13, 2017

Topic: Misplaced Marketing

Points of Interest:

Not all marketing is created equal! John and Lisa chat about several branding/marketing moves that just don’t work for artists. Are you using your time wisely? Listen in to find out.

Links Referenced:

www.patreon.com

www.kickstarter.com

www.indiegogo.com

www.gofundme.com

Our listeners can receive a FREE 30-day Audible trial:

www.audibletrial.com/cppodcast

John recommends listening to “The War of Art” by Steven Pressfield.

John’s Twitter: @sharpenedartist

Lisa’s Twitter: @lachri

As always, thanks for listening! Tune in next week for more from John and Lisa. In the meantime, be sure to visit www.sharpenedartist.com for additional updates and information. You can also join our Facebook group, Colored Pencil Podcast, or contact us by email at podcast@sharpenedartist.com .

Stay sharp!

090 Making Mistakes

Show Notes

Sharpened Artist: Colored Pencil Podcast

Release Date: February 6, 2017

Topic: Making Mistakes

Points of Interest:

Last week’s episode talked about 10 common mistakes made in colored pencil. This week, John and Lisa are talking about why you shouldn’t be afraid to make mistakes! Making mistakes is a necessary part of the learning process, and helps us understand what NOT to do. Listen in for a pep talk encouraging you to keep pushing through.

FREE 30-Day Audible.com trial for Colored Pencil Podcast listeners:

www.audibletrial.com/cppodcast 

John’s Twitter: @sharpenedartist

Lisa’s Twitter: @lachri

As always, thanks for listening! Tune in next week for more from John and Lisa. In the meantime, be sure to visit www.sharpenedartist.com for additional updates and information. You can also join our Facebook group, Colored Pencil Podcast, or contact us by email at podcast@sharpenedartist.com .

Stay sharp!

085 Marketing Ads

Show Notes

Sharpened Artist: Colored Pencil Podcast

Release Date: January 2, 2017

Topic: Marketing Ads

Points of Interest:

Should an artist spend money on marketing ads available on social networks? Do they even work to boost an art business? John and Lisa talk about the smart places to put your money, and the types of marketing to skip altogether.

Links Referenced:

Amazon Affiliate Program

https://affiliate-program.amazon.com/

Dick Blick Affiliate Program

https://www.dickblick.com/affiliates/

www.facebook.com

www.amazon.com

www.youtube.com

https://plus.google.com/

Lisa’s Twitter: @lachri

John’s Twitter: @sharpenedartist

As always, thanks for listening! Tune in next week for more from John and Lisa. In the meantime, be sure to visit www.sharpenedartist.com for additional updates and information. You can also join our Facebook group, Colored Pencil Podcast, or contact us by email at podcast@sharpenedartist.com .

Stay sharp!

076 How to Set Up Your Email List

Show Notes

Sharpened Artist: Colored Pencil Podcast

Release Date: October 30, 2016

Topic: How to Set Up Your Email List 

Points of Interest:

This episode is dedicated to all things email: why an email list can be a great tool for your brand, how to get it set up, and how to get people to sign up once it’s in place on your website. John takes the high-tech approach while Lisa prefers simplicity, so you’ll hear tips and suggestions from both ends of the spectrum.

Here’s a semi-comprehensive list of email providers you can use (there are hundreds out there):

-Mailchimp - Very easy to use and free to get started
www.mailchimp.com

-Aweber - Very easy to use

www.aweber.com

-Convert kit (affiliate link) - Very easy to use and more flexible than Mailchimp and Aweber.  Super easy pricing structure because it's only based on list size and you still get all the features of a huge list.  This is the provider that John uses and recommends.

www.convertkit.com

-Campaign Monitor

www.campaignmonitor.com

-Zoho Campaigns

www.zoho.com

-SendinBlue

www.sendinblue.com

-Constant Contact

www.constantcontact.com

-Infusionsoft

www.infusionsoft.com

-Ontraport

www.ontraport.com

-Campaigner

www.campaigner.com
-Emma

www.myemma.com

-RedCappi

www.redcappi.com

-GetResponse

www.getresponse.com

Lisa’s Twitter: @lachri

John’s Twitter: @sharpenedartist

As always, thanks for listening! Tune in next week for more from John and Lisa. In the meantime, be sure to visit www.sharpenedartist.com for additional updates and information. You can also join our Facebook group, Colored Pencil Podcast, or contact us by email at podcast@sharpenedartist.com .

Stay sharp!

071 Core Principles of Colored Pencil

Show Notes

Sharpened Artist: Colored Pencil Podcast

Release Date: September 26, 2016

Topic: Core Principles of Colored Pencil

Points of Interest:

Since colored pencil has become one of the most popular mediums, John and Lisa identify a handful of core principles to keep in mind when using them. They debunk several misconceptions, describe key factors for colored pencil success, and comment on important qualities of your chosen materials.

Be sure to listen to the end, where Lisa explains why she has yet to try the increasingly popular Holbein Colored Pencils—and why she recommends you avoid them as well.

Links Referenced:

None this week!

As always, thanks for listening! Tune in next week for more from John and Lisa. In the meantime, be sure to visit www.sharpenedartist.com for additional updates and information. You can also join our Facebook group, Colored Pencil Podcast, or contact us by email at podcast@sharpenedartist.com .

Stay sharp!